Deeply rooted Japanese history
and culture - Ehime
The magnificent Seto Inland Sea, the steep mountains,
the pilgrimage built from centuries of history, the rich ecosystem,
the cycling route runs through the great outdoors
Ehime encounters with the core of Japanese culture
The scenery in front of you now,
is the genuine picture of Japan
Start your journey to Ehime
where people living there
are pure, cheerful and sincere
Activity in Ehime
Cycling, fishing or canyoning.
You will find the best ways to enjoy the nature
Surrounded by beautiful mountains, seas and rivers, Ehime Prefecture has the best natural environment for various activities. "Setouchi Shimanami Expressway” is a popular route for cyclists. "Kutsuna Islands" and "Sada Cape", both are famous fishing spots for anglers. "Omogo Gorge" and "Nametoko Gorge", are ideal for stream fishing and canyoning. In Ehime Prefecture you can enjoy the dynamic Japanese nature in all seasons.
Food & Drink in Ehime
Savory taste from locally grown and the sea
Favored by a mild climate, Ehime Prefecture ranks the first in Japan of the varieties and produce of citrus fruits. It is also a famous location of sake brewing. There are 37 sake breweries making superb local sake. Surrounded by Seto Inland Sea, a lot of restaurants in Ehime Prefecture are serving "Taimeshi" and other fresh seafood. Local snacks like "Imbari-yakitori" and "Senzanki" are also exquisite. You will feel the hospitality of Ehime Prefecture from their food culture.
Culture in Ehime
A time-honoured history
The treasure of refined Japanese culture
Various cultural heritage has been passed down in Ehime Prefecture. "Matsuyama Castle" and "Ozu Castle" are valuable cultural heritage showing the traditional castle architecture. "Dogo Onsen", one of the oldest hot springs in Japan, has a high reputation worldwide. "Iwaya Temple" and "Ishite Temple" of Shikoku 88 Pilgrimages, both are unique temples worth to visit. The stunning, fantastic "Saijo Festival" and the vivid "Niihama Taiko Festival" will surely bring you unforgettable experiences.