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Activity in Ehime

Cycling, fishing, or canyoning
Discover the best ways to enjoy nature

To the north of Ehime Prefecture is the Seto Inland Sea spreading as far as the eye can see. To the south are the Shikoku Mountains, where Mt. Ishizuchi, the highest mountain in western Japan, is located. With its various terrains and geological features, beautiful mountains, seas, and rivers, Ehime Prefecture has the best natural environment for many activities.

The Setouchi Shimanami Kaido Expressway (often shortened to just the Shimanami Kaido), which connects the islands in the Seto Inland Sea, is a popular route for cyclists. The Kutsuna Islands and Cape Sada are both popular spots for angler fishing. The Omogo Gorge, which extends from the clear Niyodo River, and the Nametoko Gorge, located upstream of the Meguro River, a tributary of the Shimanto River, are ideal for stream fishing and canyoning. Come enjoy dynamic Japanese nature of all seasons in Ehime!

Text:Takashi Shigeto

#cycling #fishing #canyoning

Marvel at the beauty of the archipelago

The Setouchi Shimanami Kaido Expressway, which connects Imabari City in Ehime Prefecture and Onomichi City in Hiroshima Prefecture, is a 60-kilometer motorway that comprises of the Nishi Seto Expressway, Ikuchijima Road, and Oshima Road. Of the many routes connecting the major islands of Shikoku and Honshu, this is the only one in which a path designated for cyclists and other pedestrians was constructed. It is a popular route for cyclists worldwide because you can enjoy a panoramic view of the lush islands in the beautiful Seto Inland Sea while cycling on a magnificent bridge.

If you depart from Imabari City, Ehime Prefecture to get on the Setouchi Shimanami Expressway, the first bridge you will cross is the Kurushima Kaikyo Bridge, which is about 4.1km long. It opened in 1999 as the world's first triple-suspension bridge. From the bridge, you can see a spectacular view of the Kurushima Strait and the popular Setonaikai National Park. The scenery at night is also just as fantastic, if not wonderfully different, from the one during the day.

The Setouchi Shimanami Expressway crosses the scenic Seto Inland Sea with seven bridges over six islands. There are plenty of bicycle rental stations and resting areas, plus a ferry that traverses across the entire route, so anyone from beginners to experts can enjoy. You won't find a cycling experience like this anywhere else!

Kurushima Kaikyo Bridge

  • Address Between Sunabacho, Imabari City, Ehime Prefecture and Oshima Island
  • Phone Number078-291-1033 (Japan), +81-782-91-1033 (international)

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Reel in a catch on a gorgeous island

Located between the Aki Sea and the Iyo Sea in the Seto Inland Sea, the Kutsuna Islands are made up of more than 30 different islands, and the entire area is referred to as the Setonaikai National Park.

The terrain is shaped by the complex currents between the islands, and creates an excellent environment for a wide variety of fishes. Some fishes, like horse mackerel and sillago, can be easily caught, even by beginners. There are many other rock fish such as the red sea perch and sea ruffe, flounders and fat greenling (experts' favorite largescale blackfish), and black sea bream and red sea bream. Different types of fish can be found thoughout the year, keeping anglers coming back for more.

In the Kutsuna Islands, there are nine inhabited islands, the largest being Nakajima Island. Various types of citrus fruits, such as "mikan" (mandarins), "iyokan", and "kara" mandarins are grown there, so it is known as the "island scented with citrus flowers". The scattered piers of Oura Port, Konoura Port, and Nishinaka Port, along with beaches and rocky areas, are very popular fishing spots.

Another recommended fishing spot in Ehime Prefecture is Cape Sada, Japan's longest and narrowest peninsula, located in the westernmost part of Shikoku. It is most recently known for being a fishing spot for big horse mackerel, but big fin reef squid, largehead hairtail, yellowtail, and red sea bream can also be found there. It is a good spot for both families who just want to go fishing for fun and experts fully equipped with fishing gear. Also, if you decide to go, please be aware of fishing prohibited areas and no entry zones, and make sure to take your garbage with you when you leave.

Enjoy fishing in emerald green waters

The Shikoku Mountains are a mountain range with an average altitude of about 1,500m. Mt. Ishizuchi, the highest mountain in western Japan, is located within this range. It is the source of the crystal clear Niyodo River, from which Omogo Gorge, the largest gorge in Shikoku, extends from its upper reaches.

Both the Ishizuchi Quasi-National Park and the Omogo / Shikoku Karst Natural Recreation Forest are amazingly beautiful. The quality of the water from the Niyodo River is said to be the best in Japan. It is clear, transparent, and shines an emerald green. From the promenade, you can see the white limestone of the riverbed, and some swimming fishes. It contrasts beautifully with autumn leaves, a must-see for many tourists in the fall.

Small waterfalls and stream pools are located all around the Omogo Gorge, making it the perfect environment for mountain stream fishes such as char, yamame trout, and red spotted trout. Fishers from all over the country come to reel in a big catch, trying different fishing methods such as bait fishing, fly fishing, tenkara fishing, or lure fishing, depending on the season. Omogo Gorge, with its changing scenery, is one of the most popular mountain stream fishing spots in Shikoku. Please note that mountain fishing requires a special permit issued by the Omogo River Fisheries Association, also known as the Omogogawa Gyoukyou. Please also make sure to take your garbage with you when you leave. Beginners are recommended to go with someone experienced, as some routes up the mountain stream can be dangerous.

Omogo Gorge

  • Address Ishizuchi Quasi-National Park, Wakayama, Kumakogen Town, Kamiukena District, Ehime Prefecture
  • Phone Number0892-21-1111 (Japan), +81-892-21-1111 (international)

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Plunge down natural waterslides and waterfalls

The Nametoko Gorge is located upstream of the Meguro River, a tributary of the Shimanto River, which is one of the three major clear streams in Japan. Its name comes from the smooth granite riverbed shaped by ages of erosion, and it is one of the best gorges in Ehime Prefecture. On the large rocks called "Deainame" and "Senjojiki", you can see the amazing patterns formed weathering and the crystal clear stream. It is definitely worth a visit.

Nametoko Gorge is also the perfect place for canyoning, which is where you traverse and slide around the natural terrain of the gorge. With about 12km of terrain to explore, there are plenty of spots to slide in the gorge. There are gently-sloped drops that even children can enjoy, or routes with thrilling S-shaped corners. You can experience canyoning at your own confort level.

The Yukiwa Falls, a symbol of the Nametoko Gorge, has been named as one of the "100 Best Waterfalls in Japan." It is one of the largest natural waterslides in Japan with a total length of about 40m. Right next to it is the Ochiai Fuchi, which is a wonderful, naturally-formed pipe-shaped waterslide. From families to individuals looking for a challenge, the best canyoning experience is waiting for you.

Nametoko Gorge

  • Address Located in Nogawa, Uwajima City and Meguro, Matsunocho, Kitauwa District, Ehime Prefecture
  • Phone Number0895-42-1116 (Japan), +81-895-42-1116 (international)

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Experience Ehime

Food & Drink in Ehime

Indulge in tastes from the abundant land and beautiful seas

Ehime Prefecture is Japan's leading producer of a variety of citrus fruits thanks to its mild climate. It is also known for being a popular sake brewing spot, home to 37 sake breweries that create splendid local sake. Due to its proximity to the Seto Inland Sea, many restaurants in Ehime Prefecture serve dishes made of fresh seafood, such as the famous "taimeshi" (sea bream with rice). Other local delicacies like the Imabari-style "yakitori" (grilled chicken) and "senzanki" (deep-fried chicken) are also exquisite. You will be able to feel the hospitality of Ehime Prefecture from the local food culture!

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Culture in Ehime

Time-honored history
A treasure trove of refined Japanese culture

Many cultural heritages have been passed down in Ehime Prefecture. Matsuyama Castle and Ozu Castle are important landmarks of traditional Japanese castle architecture. Dogo Onsen, one of the oldest hot springs in Japan, is highly regarded worldwide. The Iwaya Temple and Ishite Temple of the Shikoku 88 Temple Pilgrimage are both unique temples worth a visit. The stunning and fantastic Saijo Festival and the vivid Niihama Taiko Festival will surely bring you unforgettable memories.

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