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Food & Drink in Ehime

Savory taste from locally grown and the sea

Ehime Prefecture is divided into three regions: Toyo, Chuyo, and Nanyo. The difference of three regions leads to a variety of food cultures. Due to the warm weather, the varieties and produce of citrus fruits such as mandarin, iyokan, and decopon ranks the first in Japan. The exclusively grown beni-madonna and kanpei are popular too.

Besides, Ehime Prefecture is also a famous location of sake brewing which produces from the clear underground water flows from the Shikoku Mountains. There are 37 sake breweries and each of the local sake they made are superb.

Surrounded by Seto Inland Sea, a lot of restaurants in Ehime Prefecture are serving "Taimeshi" (sea bream rice) and other fresh seafood. Local snacks like "Imbari-yakitori" (skewered chicken) and "Senzanki" (deep fried chicken) are also exquisite. You will feel the hospitality of Ehime Prefecture from the "food".

Text:Takashi Shigeto

#mandarin #Japanese sake #sea bream with rice #"Senzanki" (deep fried chicken)

The number of varieties and produce ranks the first in Japan - "Kingdom of Citrus"

Ehime Prefecture is the "Citrus Kingdom" where its varieties and produce of citrus fruits ranks the first in Japan. In 2017, the "faucet runs with mandarin juice" was made and became a hot topic in Japan and overseas. You can find it at in Orange BAR at Matsuyama Airport, and various places within the prefecture.

The number of farmers who are aiming at producing better "mandarins" is increasing. There are well-known farmers such as the agricultural associated corporation "Muchachaen" in Seiyo City, has been suppressed the use of pesticides, and "Nino Farm" who grows different citrus fruits attentively in Uwajima. There are also many farms where you can pick mandarins. One of them is "Akamatsu Farm" which has been running down by three generations. From mid-October, you can experience various citrus fruits harvest in "Minami Shikoku Farm", a mandarin farmers group in Ehime Prefecture, and "Tomoura Gardening" in Imabari City.

Furthermore, the "Ichifuku Hyakuka Marugoto Mikan Daifuku", a sweet by Imabari City's traditional Japanese sweet shop "Ichifuku Hyakuka Seikoudou", is made with selected small-sized mandarin in a whole with sugar content above 12 degrees or more. It is wrapped with mochi with white bean paste, carefully handmade by wagashi artisans.

Orange BAR (Matsuyama Airport)


Nino Farm

Akamatsu Farm

  • Address 8-112 Yoshida-cho, Hokezu, Uwajima City, Ehime
  • Phone Number089-552-2944


Tomoura Gardening

  • Address Miyakubo-cho Tomoura, Imabari City, Ehime
  • Phone Number0897-86-2206 (Konno)


Ichifuku Hyakka • Seikodo

The local climate and carefully selected ingredients made the best Japanese sake

Some people knows that Ehime Prefecture is a famous Japanese sake brewing place. The cold wind in winter blows from the Shikoku Mountains creates perfect climate for sake brewing. The clear underground water gives it a mellow and rich taste.

There are 37 breweries in the prefecture, each have their own characteristics. The sake of "Ishizuchi Sake Brewery", located at the foot of Mt. Ishizuchi, has a strong and fresh character by the unique brewing method for making koji in wooden chest. The pristine scent and texture of the underground water from the Ishizuchi Mountains, giving it a fascinating smoothness.

In Saijo City, the "Seiryu Sake Brewery" has a history of more than 140 years, is a small brewery runs by four brewers who values the customers' voice. "Sake is made with dream and heart" is their motto. They are focusing on making sake for pairing with food, with ultimate care.

The brewers of "Chiyo no Kame Sake Brewery" in Uchiko Town, participates in rice-growing to learn more about rice, the raw material of making sake. Since long time ago, their unique practice in sake brewing is to let the "moromi" (juice of rice) listens to classical music in the box-squeezing process. You will enjoy the sake of Ehime prefecture which is uniquely made by different brewery's directions.

Ishizuchi Sake Brewery

Seiryo Sake Brewery


Chiyo no Kame Sake Brewery

The fresh seafood and two types of "Taimeshi" will tickle your taste buds

Ehime Prefecture is surrounded by the Seto Inland Sea to the north and the Uwa Sea to the west, advantaged resources of fresh seafood. There are also many restaurants serving delicious seafood. One of them is "Ikadaya" in Uwajima City, where you can eat traditional fishermen's dishes on the sea. Beside sashimi, the freshly caught seafood is also mouth-watering by charcoal grilling.

"Restaurant Tairyo" in Omishima is a restaurant renowned by its big size of bowl of rice topped with sashimi. You will fully enjoy the seafood of Setouchi.

Uwajima City in Ehime Prefecture is no.1 in Japan sea bream farming. Two types of "Taimeshi" (sea bream with rice) are specialities in this area. One of them is "Uwajima Taimeshi" which mixes the fresh sea bream sashimi with special sauce and egg yolk, then serve on top of rice. "Hojo Taimeshi" is a regional dish of a whole sea bream cooked in soup stock of kelp.

You can eat and compare both "Taimeshi" at "Local Cuisine Goshiki" near the main road in Matsuyama City and at "Oidenya", which has a branch office at Dogo Onsen. You can also find "Uwajima sea bream" in "Gansui", "Kadoya" and Izakaya "Umi no Sachi Taiya" which are originated in Uwajima. Another restaurant in Mitsu, "Taimeshi Specialty Taiya" is popular by its "Hojo Taimeshi".


Restaurant Tairyo

Local Cuisine Goshiki Main shop

Oidenka Dogo Branch

Gansui Dogo Branch

  • Address 13-10 Dogoyunomachi, Matsuyama City, Ehime
  • Phone Number089-968-1861
  • URLhttp://gansui.jp/

Kadoya Dogo Branch

Umi no Sachi Taiya

Taimeshi Specialty Taiya

Mouth-watering nationwide chicken dishes – "Imabari Yakitori" and "Senzanki"

Ehime Prefecture's food is not limited to citrus fruits, local sake and seafood. The "Himekko Jidori Chicken" is successfully breed in 2002, which is a special breed of Jidori chicken that blends advantages of four kinds of chickens by quadruple breed. It carries a firmer texture and fuller chicken flavour, has gained a high reputation between men and women of all ages.

Imabari is the region that loves chicken dishes in Ehime prefecture. Apart from the Japanese snack "yakitori" which is bite-sized chicken on a skewer being grilled with sauce, "Imabari Yakitori" is grilled on an iron plate without skewer. It is then steamed and pressed with a "weight" called a "press". It is so popular that you can surely find it in "Japan's Top 3 Great Yakitori" and "Top 7 Great Local Yakitori" these local speciality dish rankings. The favoured part of "Imabari Yakitori" is "Grilled Chicken Skin", which is crispy on the outside and juicy inside that goes very well with beer.

Another famous chicken dish in Imabari is called "Senzanki", a deep-fried bone-in chicken seasoned with grated garlic, ginger and soy sauce. It is said to be the origin of "fried chicken" in Japan. You can enjoy the "Imabari Yakitori" at about 70 restaurants in the city!



Yakitori Sanchou

  • Address 1-4-7 Suehiro-cho, Imabari City, Ehime
  • Phone Number0898-22-7188
  • URLhttp://sanchou.com/

Experience Ehime

Activity in Ehime

Cycling, fishing or canyoning.
You will find the best ways to enjoy the nature

Surrounded by beautiful mountains, seas and rivers, Ehime Prefecture has the best natural environment for various activities. "Setouchi Shimanami Expressway” is a popular route for cyclists. "Kutsuna Islands" and "Sada Cape", both are famous fishing spots for anglers. "Omogo Gorge" and "Nametoko Gorge", are ideal for stream fishing and canyoning. In Ehime Prefecture you can enjoy the dynamic Japanese nature in all seasons.

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Culture in Ehime

A time-honoured history
The treasure of refined Japanese culture

Various cultural heritage has been passed down in Ehime Prefecture. "Matsuyama Castle" and "Ozu Castle" are valuable cultural heritage showing the traditional castle architecture. "Dogo Onsen", one of the oldest hot springs in Japan, has a high reputation worldwide. "Iwaya Temple" and "Ishite Temple" of Shikoku 88 Pilgrimages, both are unique temples worth to visit. The stunning, fantastic "Saijo Festival" and the vivid "Niihama Taiko Festival" will surely bring you unforgettable experiences.

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